Hariommhar Enterprises
A local-search engine for tank cleaning
The brief
Hariommhar Enterprises is an Ahmedabad water tank cleaning company operating out of Shilaj, covering homes, housing societies, commercial premises and industrial tanks. The site had to win neighbourhood-level local search across Ahmedabad, explain a six-step mechanised cleaning process to buyers who can never inspect the work themselves, and push enquiries straight into WhatsApp and phone calls rather than a slow email funnel.
Why it stands out
It is built as a coverage map rather than a brochure: eight service pages and fourteen Ahmedabad locality pages, each statically prerendered with its own pincode, landmarks and localised intro over a shared template, and each carrying its own FAQ, breadcrumb and LocalBusiness markup — so a search for tank cleaning in a specific neighbourhood lands on a page written for that neighbourhood. The conversion path follows how this trade actually closes: a form that qualifies tank type and capacity before anyone picks up the phone, backed by pre-filled WhatsApp links and a floating chat button that respects device safe-area insets. And proof is treated as the product — a drag-to-compare before/after frame carries the argument that copy cannot.
Inside the build
Product decisions that do real work.
Area and service page matrix
Fourteen locality pages cross-linked against eight service pages, each prerendered with its own pincode, landmarks and schema.
Scope-qualifying quote form
Tank-type and capacity fields qualify the job before contact, with a hidden honeypot filtering bot spam.
WhatsApp-first conversion path
Pre-filled WhatsApp links, a floating chat button and tap-to-dial repeat on every page.
Before and after slider
A pointer-drag comparison of a fouled versus sanitised tank, repeated on the home, process and gallery pages.
Full structured data layer
LocalBusiness and HomeAndConstructionBusiness JSON-LD with geo, hours, an eight-item offer catalogue, FAQ and breadcrumbs.
Annual maintenance plans
Care Plan and Care Plus tiers frame recurring contracts as a simple choice of cleaning cadence.
Technology
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