JK Industries
A ten-language catalogue for a vibratory motor maker
The brief
JK Industries manufactures vibratory motors in Kathwada GIDC, Ahmedabad, supplying 0.25–10 HP units to mining, foundry, food processing, pharmaceutical, chemical and construction plants. The site had to work as a technical reference and an export sales channel at the same time: full electrical specifications for every motor, frame dimensions across the range, and an enquiry path that suits a domestic plant engineer and an overseas distributor equally well.
Why it stands out
The hard part was the catalogue. Ten motor families each carry power range, RPM options, voltage, IP rating and insulation class, most of them backed by a JKV-01 to JKV-09 frame dimensions table — and all of it had to survive translation into ten languages, including right-to-left Arabic, without the numeric columns breaking. Spec tables scroll horizontally on narrow screens with an explicit swipe cue instead of reflowing into something unreadable. The enquiry path is a three-step quote builder with a running product basket rather than a generic contact form, sitting beside a pre-filled WhatsApp thread, direct-dial lines and a downloadable PDF catalogue, because that is how this market actually buys.
Inside the build
Product decisions that do real work.
Ten-locale storefront
Full UI and product copy in English, Hindi, Arabic, Chinese, Japanese, Korean, Italian, Spanish, Afrikaans and Tamil, with proper right-to-left handling for Arabic.
Three-step quote builder
Buyers add multiple motors to a running basket, enter their details, then confirm — with a stated 24-hour response.
Engineering spec pages
Per-product power, RPM, voltage, IP rating and insulation class, plus a frame dimensions table that scrolls horizontally on mobile with a swipe cue.
Filtered product catalogue
Products filtered by mount type — foot, centre flange, top flange, double flange and unbalance — with live counts and deep-linked category URLs.
Technical blog engine
A 90-plus article library across technical, guide, industry, maintenance, comparison and trends categories, filtered in page.
WhatsApp and direct-call layer
A persistent WhatsApp button with a pre-filled enquiry, three direct-dial lines and a downloadable PDF brochure.
Technology
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